• Free First Service on all New Bikes

  • I Have Too Many Bikes said No Cyclist Ever

  • Don’t Look Back – You’re Not Going That Way!

  • Life’s a Climb, But The View Is Great

  • The Best Routes Are The Ones You Haven’t Ridden

  • Everything is a cycle

  • Four wheels move the Body, Two wheels move the Soul.

Latest from the Blog

  • camber-comp-carbonfeatured


    650-camber-comp-imageThe perfect bike for everything from weekend trail rides to all-day epic excursions. The Camber is designed to give trail riders everything they need, and nothing they don’t. What exactly does that mean? The answer is the perfect blend of performance, capability and value. For confident riding at speed, the Camber is the ultimate balance of efficiency and plush suspension performance for the speed-minded trail rider.

    This Black Friday is a very special offer. When it’s gone it’s gone…
  • With Every New Bike!

  • baubles2


    We know everyone’s watching the pennies at Christmas so here are 3 offers, with our best wishes,  that will hopefully make a difference!


    bicycle-winter-iciclesHALF PRICE SERVICE!

    Book your bike in for a Christmas Offer Service during December and receive a FREE half price service voucher to use during January and February 2016.


    This voucher entitles you to half price labour on a standard service (usually £45), on your bike, or another bike in your household. You can also give the voucher to a friend if you’re feeling generous – it would make a great Christmas present!

    VOUCHER CODE: OFFERBS16 :Quote this code when you book your bike in to claim your half price service voucher. 


    When you get a new bike, you often need a few cycling essentials, and that’s why on selected models we throw in some free accessories, which can include anything in store, whether it’s a lock, light set, mudguards or a helmet. Look for the special swing tags hanging from the handlebars and then decide what you want for free! DSC_0757 (1)

    Unfortunately the deal does not apply if the bike is purchased through a Cycle To Work  scheme or through our Interest Free Credit scheme.


    Buying a child’s bike for Christmas? Any bike bought in store between now and Christmas comes with our special HALF PRICE HELMET OFFER. Choose from a Bell Skate Style helmet or a Specialized Toddler, Child or Youth helmet. They’re all available in a great range of colours and new designs.  

    VOUCHER CODE: KIDSOFFERBS16 : Quote this code when you order/buy your bike with us to claim your half price child’s helmet. 


  • bententperu
    Unfulfilled? Want adventure?

    Do you want  adventure? …feel like your life is missing something? Do you find yourself looking out of the window, longing to be somewhere else? Do you feel the need to escape from monotony and routine?

    The drag of routine

    Every day feels the same, you wake up, force yourself to get out of bed, go to work, come home. Life is supposed to be an adventure isn’t it? If only you could escape!

    The thing about escaping though, is that you always take yourself with you, and the drag of routine is not just something you experience at the office desk. Read Ben’s latest Journal about his time in Peru, if you’ve ever thought about getting away from it all. Life and adventures are out there, but you have to work at it.

    Ben’s latest video An End of a Continent is the fifth video about his journey round the world. It’s great. Watch it.

    For more of Ben’s videos and blogs, links to Twiter and Facebook, plus incredible photography, check out his website anotherhorizon.org or read his latest blog and watch the latest video Dividing the Ride